Auraltica vs Shopify Sidekick
Shopify's native assistant versus a multichannel analytics platform. When to use each.
Shopify Sidekick is the AI assistant built into the Shopify admin: convenient if your whole operation lives there. Auraltica is an independent analytics platform that connects Shopify along with other channels, advertising and your own database, and adds 24/7 monitoring, alerts and action tracking.
What is Auraltica?
Auraltica is platform-independent: it unifies Shopify, WooCommerce, Mercado Libre, ads and your database into a single voice. You chat in English and Spanish, monitor 24/7, create natural-language alerts and measure the impact of every action.
What is Shopify Sidekick?
Shopify Sidekick is Shopify's native AI assistant. It helps manage the store and answer questions inside the Shopify admin, at no extra cost for merchants. Its scope is, by design, tied to the Shopify ecosystem.
Side-by-side comparison
| Auraltica | Shopify Sidekick | |
|---|---|---|
| Best for | Multichannel businesses wanting unified analytics and monitoring beyond Shopify | 100% Shopify merchants wanting help inside the admin |
| Platforms | Shopify, WooCommerce, Mercado Libre, Meta/Google/TikTok Ads and your own databases | Shopify only (native to the admin) |
| Natural-language chat | Yes, in English and Spanish, across all your data | Yes, within the Shopify context |
| Automatic dashboards | Yes, built from your questions | Limited to Shopify views |
| 24/7 monitoring + alerts | Yes; natural-language alerts via WhatsApp or email | Not its core purpose |
| Measurable-impact actions | Yes, outcome ledger per decision | Actions inside Shopify, no impact ledger |
| Query your own database | Yes | No |
| Cross sales with ads (ROAS) | Yes, multichannel | Limited |
| Languages | English and Spanish | Per Shopify availability |
| Price | From $39/mo | Included for Shopify merchants |
Where Auraltica stands out
- Platform-independent: not limited to the Shopify admin.
- Cross sales with ad spend (ROAS) across Meta, Google and TikTok.
- 24/7 monitoring with proactive alerts via WhatsApp or email.
- Query your own database, not just your Shopify data.
- Impact ledger to measure the outcome of every decision.
When Shopify Sidekick might be the better fit
- Your whole operation lives in Shopify and you only want contextual help inside the admin.
- You don't need to cross data with other channels, advertising or an external database.
- You prefer an included tool without adding another subscription.
Frequently asked questions
Does Auraltica replace Shopify Sidekick?
They play different roles. Sidekick helps inside the Shopify admin; Auraltica is a multichannel analytics platform with monitoring, alerts and measurable actions. Many businesses use Sidekick for store tasks and Auraltica for unified business analytics.
Do I need to leave Shopify to use Auraltica?
No. Auraltica connects to Shopify and adds other channels, advertising and your database. They coexist perfectly.
What does Auraltica add that Sidekick doesn't?
Multichannel scope, 24/7 monitoring, natural-language alerts via WhatsApp/email, cross-platform ROAS, querying your own database and an action impact ledger.
Is it hard to set up?
No. You connect Shopify and your other sources in 5 minutes or less.
Try it with your own data
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Comparison based on each product's public information (reviewed July 2026). Third-party features and pricing may change; always verify current details on their official sites. Trademarks belong to their respective owners.